Blogs

Tonight, I'm watching the Oscars. And I'm watching it in a way I haven't in the past several years: live. I DVR everything - I DVR'ed the Olympics, I record baseball and I couldn't even tell you what night my favorite show airs. But tonight, I'm sitting through what seems like hours of commercials for one reason - Twitter. For me, to watch the Oscars on a delay would mean turning of Twitter and Facebook for the night - the humanity!

Broadcast networks have taken Twitter integration to different levels. For Fox, it involved invasive "live tweets" from show stars. For NBC, it's apparently a token integration to appease both their audience and the athletes taking part in this year's Winter Olympics.

I read a recent post by Alan Wolk, and his conclusion really stood out to me:

"I’ll leave you with this quote from a smart young guy named Matt Daniels 'Marketing has a bell curve–most companies create average marketing and achieve average results.' Why did we think social media was going to be any different?"

We're all busy. We have work, family, hobbies, exercise, cooking, networking and, of course, sleep! During that time, social media and technology are constantly evolving. You could stay up from dawn 'til dusk just reading blogs about Internet marketing. What's a busy marketer to do?

Luckily, there are resources, articles and insights almost everywhere you look:

We'll start this post with a little quiz (and if you follow media controversies closely, it's an easy one.) What is the mission of the organization "Focus on the Family"?

Today, museums, organizations, visitors and enthusiasts around the world celebrated the first #followamuseum day. Organized by Jim Richardson of the blog Museum Marketing (UK), the campaign asked Twitter users to share their favorite museums to follow and discover new ones as well.

Social media is about conversation, relationships and transparency. Where traditional media broadcasts, new media interacts. Yet, there are several foundational elements these two forms of marketing have in common. One of those is design.

I've been taking part in the Social Media Challenge for just over a week. During that time, other participants have shared interesting blogs and intriguing posts, and my Google Reader reading list has doubled.

CNN is one of the most-watched and most-visited news providers in the country. On TV, they provide round-the-clock coverage of news, entertainment and fluff. Online, they have access to video and articles on news, entertainment and, of course, fluff.

"Have the intern do it" - it's a phrase often uttered in nonprofits, and is perfectly fine in most cases. However, those 5 words should never be associated with your organization's social media campaign, and here's why: