When there's a rumor that Facebook is fixing their promotions guidelines, that really means...

Facebook will now remove their qualification that you have to spend thousands of dollars a month with them in advertising, but replace it with the caveat that all promotions must be run through an application.

So, no, All Facebook, this isn't a game changer. It still limits businesses (particularly nonprofits and small businesses) from engaging with their fan bases via promotions on their wall. Now, however, there isn't even the option to get approval via an ad buy. On-wall promotions are gone. Kaput.

I'm sure that these promotions presented a huge legal threat to Facebook, and that's probably why the new guidelines focus on legalese and disclaimers. Anyone else have an idea why Facebook would change their guidelines... for the worse?