audience

One of my high school teacher’s favorite phrases was “Keep It Simple, Silly!” (she was too polite to use the other form of the phrase) – and it’s always been one of my favorite lines. It works for almost everything – work, love, family, cooking, writing, designing – 99% of the time, you’re better off keeping it simple.

I'd like to start this post off by saying that I'm constantly impressed by the people I meet. Everyone has different experiences, interests, perspectives - we all have our own passions, pursuits and dreams. That said, even the campaigns that strive for mass appeal can find common ground. They can challenge us to think, learn and explore, and not just strive to entertain or distract. Clutter has caused media outlets and advertisers to speak to us like we're 5 years old, and it's setting a poor example for how other organizations and corporations should communicate.