basics

In one of my earlier posts, I discussed social media strategy. Nonprofits, corporations, professionals, students - no matter who you are, you need to have a goal for your interactions on social media and a path to reach them. As a nonprofit, your goal could be to increase awareness, grow local event attendance or create issue advocates.

I'll never forget the day I told my boss that we should probably be on Twitter. Actually, I may have said, "We should be Twittering!" - this always results in a raised eyebrow and a question as to whether the word "Twittering" is work-appropriate. If you've ever had a conversation like this, you know that social media technologies aren't easy to define. Thus, I present to you a Social Media to English dictionary, so the next time someone tells you that your organization should "do a blog", you can send them here!