branding

I read a recent post by Alan Wolk, and his conclusion really stood out to me:

"I’ll leave you with this quote from a smart young guy named Matt Daniels 'Marketing has a bell curve–most companies create average marketing and achieve average results.' Why did we think social media was going to be any different?"

Social media is about conversation, relationships and transparency. Where traditional media broadcasts, new media interacts. Yet, there are several foundational elements these two forms of marketing have in common. One of those is design.