campaigns

One of my high school teacher’s favorite phrases was “Keep It Simple, Silly!” (she was too polite to use the other form of the phrase) – and it’s always been one of my favorite lines. It works for almost everything – work, love, family, cooking, writing, designing – 99% of the time, you’re better off keeping it simple.

Starting a social media campaign is a lot like planting a tree. You have to start somewhere, and it's best to start with your roots. Your mission statement, your current audience, your beliefs - no matter what you do in a non-profit, it should always come back to these fundamentals. Let's take a look at what I call the "trunk and branches" approach to social media: