research

We're all busy. We have work, family, hobbies, exercise, cooking, networking and, of course, sleep! During that time, social media and technology are constantly evolving. You could stay up from dawn 'til dusk just reading blogs about Internet marketing. What's a busy marketer to do?

Luckily, there are resources, articles and insights almost everywhere you look:

Twitter Lists. They were introduced (slowly) a few weeks back, and, largely, confusion still reigns. Do I make a list? Whose lists am I on? What exactly are these darned things for? I can't answer all the questions, but I have found out a few things about Twitter Lists that I'd like to share:

I'd like to start this post off by saying that I'm constantly impressed by the people I meet. Everyone has different experiences, interests, perspectives - we all have our own passions, pursuits and dreams. That said, even the campaigns that strive for mass appeal can find common ground. They can challenge us to think, learn and explore, and not just strive to entertain or distract. Clutter has caused media outlets and advertisers to speak to us like we're 5 years old, and it's setting a poor example for how other organizations and corporations should communicate.