trunk and branches
Trunk and Branches - Social Media Strategy for Rookies
Submitted by agardina on Mon, 05/04/2009 - 02:54Starting a social media campaign is a lot like planting a tree. You have to start somewhere, and it's best to start with your roots. Your mission statement, your current audience, your beliefs - no matter what you do in a non-profit, it should always come back to these fundamentals. Let's take a look at what I call the "trunk and branches" approach to social media:
