nonprofits

Today, museums, organizations, visitors and enthusiasts around the world celebrated the first #followamuseum day. Organized by Jim Richardson of the blog Museum Marketing (UK), the campaign asked Twitter users to share their favorite museums to follow and discover new ones as well.

When you’re marketing a nonprofit, most of your campaigns are going to focus around a story. A life you changed, an impact you’ve made, a reason to give. Thus, your social media involvement should also tell your story. Video is a fantastic way to tell these stories in a visually engaging and meaningful way. And you don’t need a professional crew to do it!

Here are some basic things you need to get your video campaign off the ground:

Nonprofits are often all about collaboration. Fundraisers, mailing, events, we're great at working together as a team when we're on deadline. When we're immersed in long-term projects, however, we often get so focused and immersed that teamwork is the last thing on our minds. I came in late to the #blogchat discussion on Twitter on Sunday night, but still had a really interesting discussion with some other nonprofiteers about who does social media for their organization.